I’m Jim. I’m building Graymatter and writing about entrepreneurship, human potential, and the experiences that shape how I see the world.

Why the future of wellness belongs to brands that make people feel something.
Read the essay ↗A personal account of the search for answers, emergency surgery, and a second chance.
Read the essay ↗What changed when a second chance at life became a reason to commit fully to Graymatter.
Read the essay ↗
I lead Graymatter with a mission to make plant-based, science-backed cognitive supplementation mainstream.
We are building the best cognitive supplement brand in the world and helping make brain health an everyday priority.
Explore Graymatter ↗Building companies gives me a place to turn curiosity into action. Writing gives me a place to make sense of what I learn along the way.
Here, I share ideas about business, human potential, and life. Some come from the work. Others come from experiences that change everything.
More about me ↗Follow along as I build Graymatter. Watch the series on YouTube and find more from me on Instagram and X.
Watch Building the Brand ↗